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IDENTITY/PRINT PLANNER

Converging Matter 
704 785 0033 
hello@convergingmatter.com

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Please use this questionnaire to start planning your project. This planner is an effective tool that allows us to better understand your needs and desired outcome of the project. Complete as much of this form as possible in a thorough but brief and clear manner. If you are unsure of something, skip it. If you have any questions regarding this document or your project, please do not hesitate to contact us.

When finished, all compiled information should be emailed to us at hello@convergingmatter.com. Please allow us a minimum of 5 business days to read over your project information and prepare a proposal for you.

If you already have a project brief or RFP (Request for Proposal) prepared, you can forward it to us at hello@convergingmatter.com.


CONTACT DETAILS -------------------------------------------------------------

Full Name (Required): 
Company/Organization:
Address 1 (Required):
Address 2:
City: 
State: 
Zip: 
Phone (Required): 
Fax: 
Email Address (Required): 
Website Address:


ORGANIZATION & COMPETITION -------------------------------------------------------------

Tell us a little about your company, service, product, or organization (Required)?


Who is your competition and how are you different? Please provide URLs or contact details for us to begin our research.



PROJECT DETAILS -------------------------------------------------------------

Mark (X) for services.

Select Type of Services (Required): 
   | Logo/Identity Design
   | Business Collateral (Brochure, Press Kit, Direct Mail)
   | Print Design

If need of additional services, please specify...


Please clarify your project details and services needed (Required)? 
(Example: Design a corporate identity for our company and a brochure for our services.)


Where will the work primarily be used or seen?
   | locally
   | regionally
   | nationally
   | internationally


LOGO/IDENTITY SPECIFIC -------------------------------------------------------------

Mark (X) for choice(s).

Are you interested in a new logo treatment, what type?
   | Monogram/LetterMark: A design of one or more letters of a name, usually involving initials or abbreviations. (IBM, We Energies)
   | Logotype/WordMark: A text treatment using the company name. (Sears, Mobil)
   | Symbol: A visual representation of a product, service, or business using only symbols, images and shapes -- no text. (Nike, Apple, CBS eye)
   | Combination Marks: Usually combines a symbol with a wordmark. Many can be used solo or with text -- most common type. (AT&T, Domino's Pizza, Reebok)


Is the logo to be applied to a variety of media now or in the future? If so, what applications will it be applied to? (Examples include internet, stationery, bulk mailers, magazines/publications, clothing, flyers, brochures, poster, billboard, etc.)


List some corporate identities you like and why.



DESIGN -------------------------------------------------------------

Use a few words to describe how the project (service/product/company) should be perceived by your audience. (Examples include conservative, progressive, friendly, formal, casual, serious, energetic, humorous, and professional.)


Is there a particular approach you would like us to explore and why? Specific colors, fonts?


What do you not want (colors, fonts, styles)? Why?


Are there any guidelines we need to know about and adhere to? (Examples include dimensions, company slogans, corporate style guide, print costs.) 



BUDGET & TIME FRAME -------------------------------------------------------------

Mark (X) for choices.

Select Time Frame (Required):
   | Within 1 month  
   | Within 2 months 
   | Within 4 months 
   | Within 6 months 
   | Whenever


Select Budget for Project:
   | $500 - $2,000  
   | $2,000 - $5,000 
   | $5,000 - $7,500 
   | $7,500 - $10,000 
   | $10,000 - $15,000 
   | $15,000 - $20,000 
   | $20,000 - $50,000
   | $50,000+


ADDITIONAL COMMENTS -------------------------------------------------------------

Is there anything else you would like us to know? (Please take as much space as you wish.)




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